What’s the
best that
could
happen?

Let’s See

3
A close-up view of the Beacon Grand hotel in San Francisco, showcasing its ornate brick facade, arched windows, and a prominent golden star atop the building.

Starlite

We get our kicks from gathering bright people together to get big things done!

We create

Smart Teams
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Gameplans &
Playbooks
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Fun Stuff
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Magnetic Intrawebby
Things
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Inspiring Visions
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Hot New Cocktail
Lounges
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Disco Ball Intranet
Launches
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Liberace Museums

“These terms – ‘jack of all trades, master of none’- have been planted there to make people like us, aka provocateurs, feel as if you have to be one thing. You’re less dangerous if you’re one thing. Your ideas can’t spread as vividly if you are stuck in one craft.”

– Betsy Johnson, Cultured

Meet Our Clients

With nearly 25 years of leadership, we help hospitality innovators get big things done – whether it’s transforming culture, building stronger communication networks, defining a brand, or breaking into new markets. Red Pencil likes to make it happen.

A dark-haired woman sits poolside at The Boca Raton resort. She is on a lounge chair wearing a black bikini. Her hair is pulled back and the bikini ties around her neck feature large golden circles as part of the tie.

The Boca Raton

A gif of a woman wearing a red-haired wig with braids and dressed as a cowgirl. She's wearing a hot pink cowboy hat and a fitted outfit of the same color. The hat and clothes are embellished with sparkles. The gif shows her moving back and forth in a waving motion while a bright light flashes in the background.

Spiegelworld

A round brass bowl filled with several baked oysters, each topped with a golden-brown crust and served on a bed of pink salt is served at Starlite cocktail lounge. A small dish of a yellow spice blend is placed in the center, and a fork and a decorative oyster knife are positioned on the side.

Starlite

Our Approach

Our Clients Have Been Featured In

Selected Work

A man and woman wearing a bright red dress walk up an outdoor stairway with grand arches and lush green plants in the background

The Boca Raton Club

The Cosmopolitan marquee lit up at nighttime. There is a large purple "C" in the center and palm trees in the foreground.

The Cosmopolitan

Video gif showing the profile view of a hummingbird with specks of turquoise and green across its back feathers and white and brown on its underbelly. It is in midflight with its wings open and against a black backdrop.

Drew Las Vegas

Two young women sit at a high-top table with laptops in a community workspace. There is a colorful mural on the background wall and a light purple sofa in the foreground.

Fora

Woman in a yellow, sleeveless jumpsuit walking in front of a neon sign that reads, "Rio". The lights and colors are bright against the night sky.

Rio Las Vegas

Gif of a performer dressed as a nun blowing a ping pong ball straight up from her mouth.

Spiegelworld

Interior view of Starlite cocktail lounge features walls, velvet curtains, and a long bench seat all in a deep emerald green with warm, cozy lighting and elegant fixtures.

Starlite

The
Show-
case

Meet our clients + view our work.

Let's Go
A man and woman wearing a bright red dress walk up an outdoor stairway with grand arches and lush green plants in the background

The Boca Raton Club

The Cosmopolitan marquee lit up at nighttime. There is a large purple "C" in the center and palm trees in the foreground.

The Cosmopolitan

Video gif showing the profile view of a hummingbird with specks of turquoise and green across its back feathers and white and brown on its underbelly. It is in midflight with its wings open and against a black backdrop.

Drew Las Vegas

Two young women sit at a high-top table with laptops in a community workspace. There is a colorful mural on the background wall and a light purple sofa in the foreground.

Fora

Woman in a yellow, sleeveless jumpsuit walking in front of a neon sign that reads, "Rio". The lights and colors are bright against the night sky.

Rio Las Vegas

Gif of a performer dressed as a nun blowing a ping pong ball straight up from her mouth.

Spiegelworld

Interior view of Starlite cocktail lounge features walls, velvet curtains, and a long bench seat all in a deep emerald green with warm, cozy lighting and elegant fixtures.

Starlite

Meet our clients + view our work.

Let's go

More Than A Pencil

Our Attitude
Rendering of the exterior view of Drew Las Vegas.

Witkoff

New York City, New York

Witkoff is one part developer. One part investor. One part landscape-changer. A vertically integrated real estate firm that brings inventive thinking to a traditional industry, Witkoff plays all the roles to make each project most successful. More than a collection of buildings, the group is a multifaceted business in it for the long run, with over 30 years of being a trusted partner to prove it.

Never settling for standard, Witkoff has an eye for original ideas and unique partnerships. This led the team to hold a diverse portfolio including hotels, residential properties, commercial buildings, and operating businesses, as well as land for future development.

Visit Witkoff
Exterior view of The Westin hotel with a sandy beach and driftwood in the foreground.

The Westin Jekyll Island

Jekyll Island, Georgia

The Westin Jekyll Island is a coastal haven on Georgia’s preserved Sea Islands, part of the Golden Isles barrier islands. It features 187 guestrooms and 13 suites with direct beach access and ocean views. Recently re-imagined by its ownership group, Northview, it now serves some of the most quintessential regional cuisine by Chef Lindsay Autrey at Willet’s Lowcountry and Salty’s, a poolside bar and grill.

Visit The Westin
Headshot of Paul Bartolotta wearing a white chef's jacket.

The Bartolotta Restaurants

Milwaukee, Wisconsin

The Bartolotta Restaurants is a nationally recognized restaurant and catering organization, founded by two-time James Beard Award-winning Chef Paul Bartolotta and his restaurateur brother Joe Bartolotta. Since the 1993 launch of their award-winning flagship, the group has grown into the Greater Milwaukee region’s premier culinary brand, offering first-class cuisine and service across a portfolio of 17 one-of-a-kind outlets.

Visit Bartolottas
A man and woman wearing a bright red dress walk up an outdoor stairway with grand arches and lush green plants in the background

The Boca Raton Club

Boca Raton, Florida

One of South Florida’s most exclusive private clubs offering its members access to The Boca Raton, a luxury resort and club located on 337 acres that front both Lake Boca and beachside of the Atlantic Ocean. Originally opened in 1926 as a 100-room inn designed by Addison Mizner, The Boca Raton is now five hotels, including the Yacht Club, Tower, Bungalows, Cloister, and Forbes Five-Star Beach Club. The club is also home to an 18-hole golf course, spa, tennis courts, marina, pools, and meeting spaces. It features a FlowRider surf wave simulator, a kids' club, and more than 15 restaurants and bars, including Sadelle's, Principessa Ristorante, Japanese Bocce Club, and The Flamingo Grill.

View Project
Two young women sit at a high-top table with laptops in a community workspace. There is a colorful mural on the background wall and a light purple sofa in the foreground.

Fora

London, England

Fora is a flexible workspace provider, now with more than 60 locations throughout Europe. Its unparalleled workplaces are home to progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. A champion of greater flexibility and hospitality-style service, Fora creates award-winning and individually designed workspaces in sought-after locations that define and empower the way businesses and their employees work today.

View Project
Video gif showing the profile view of a hummingbird with specks of turquoise and green across its back feathers and white and brown on its underbelly. It is in midflight with its wings open and against a black backdrop.

Drew Las Vegas

Las Vegas, Nevada

Drew Las Vegas was to be the first new, luxury resort on the Las Vegas Strip in 11 years located at the site of the current Fontainebleau Las Vegas. It sits on 25 acres and was to become host to 3,710 luxury rooms and suites inclusive of a JW Marriott, EDITION & original hotel created by ownership group. It boasted 170,000 square feet of casino space, 20 restaurants, 550,000 square feet of convention area and 8 acres featuring 3 distinct pool neighborhoods. It also contained a 138,000 square foot theater, 108,000 square foot nightclub, all with direct connection to the Las Vegas Convention Center.

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Gif of a performer dressed as a nun blowing a ping pong ball straight up from her mouth.

Spiegelworld

Las Vegas, Nevada

Known for its genre-defying shows, dining, and entertainment, Spiegelworld is the planet’s top purveyor of excitement for savvy, seen-it-all pleasure seekers. Born in a century-old spiegeltent under the Brooklyn Bridge in 2006, the company relocated to Las Vegas with its 2011 Caesars Palace debut of Absinthe, hailed as “the #1 greatest show in Las Vegas history.” Since then, Spiegelworld has expanded with shows Atomic Saloon Show, Discoshow, and OPM, plus hit restaurant concepts Superfrico, Diner Ross, and No Pants, and award-winning bars Ski Lodge, Glitterloft, and 99 Prince. Its fearless team is now also steward of the circus town of Nipton, California.

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Woman in a yellow, sleeveless jumpsuit walking in front of a neon sign that reads, "Rio". The lights and colors are bright against the night sky.

Rio Las Vegas

Las Vegas, Nevada

An icon reborn, the Rio Hotel & Casino is a vibrant oasis located just one block off the Las Vegas Strip on Flamingo Road. Having purchased the resort from Caesars Entertainment, the new ownership group, Dreamscapes, transformed the resort in 2023 and renovated thousands of 580 square-foot guest rooms, brought vibrancy to its 3-acre pool paradise, created an all-new 150,000 square-foot casino environment, and updated the resort’s expansive convention and meeting complex. The Rio has been completely reimagined while preserving its timeless architecture and honoring its storied legacy.

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The Cosmopolitan marquee lit up at nighttime. There is a large purple "C" in the center and palm trees in the foreground.

The Cosmopolitan

Las Vegas, Nevada

The Cosmopolitan is a unique luxury resort, hotel and casino located in the heart of the Las Vegas Strip with 3,000 guest rooms with oversized residential-styled living spaces with private terraces. Its one-of-a-kind Restaurant Collection of 26 venues features eateries from such world-class chefs as Bruce and Eric Bromberg and José Andrés and, as well as the first Las Vegas locations of trendsetting options like Eggslut, Beauty and Essex, Momofuku and Milk Bar. It is also home to hand-selected, eclectic boutiques, aa 100,000 square-foot casino, The Chelsea concert venue, Marquee Nightclub & Dayclub, the serenity of Sahra Spa, Salon and Hammam, and more than 5,000 CoStars.

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Interior view of Starlite cocktail lounge features walls, velvet curtains, and a long bench seat all in a deep emerald green with warm, cozy lighting and elegant fixtures.

Starlite

San Francisco, California

Everyone has a story at Starlite, a cocktail lounge known for splashy cocktails and unforgettable parties spanning nearly a century. Reopened in February 2024, this iconic San Francisco establishment now sits on the 21st floor of the Beacon Grand (formerly the Sir Francis Drake Hotel). Celebrating the essence of the city—its gold, fog, and cable cars—award-winning bar expert Scott Baird and Michelin-awarded Chef Johnny Spero bring the concept to new heights. All the while Nina Tarr keeps the party going with an all-vinyl DJ lineup, drawing fresh moves and locals alike to Union Square.

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