More Than
A Pencil

A gif of rotating images of the Hawaiin surfer Rell Sunn.

Red Pencil was named after a sea urchin that Rell Sunn, the Queen of Makaha and world champion surfer, gave to founder Mamie Peers during their last dive together in Makaha, Hawaii, Peers’ first home.

The sea urchin symbolizes the spirit of working with Aloha, embracing vibrance, adaptability, and a deep understanding of the currents at play, all while maintaining staying power.

Since then, Peers has taken the red pencils with her to Wichita, Las Vegas, and now Salt Lake City, where she currently resides.

About

Launched in 2018, Red Pencil helps inspired clients achieve flexibility and tackle groundbreaking projects with little fuss and big results.

As a go-to agency for fast-tracking complex developments—whether conceptual, physical, or digital—Red Pencil gets things done. We handle agency research and onboarding, guiding projects to completion.

Our diverse skill set represents owners through research, branding, marketing, road-mapping, culture, technology strategy and training. Most of our work focuses on bringing fresh ideas to the hospitality industry, including hotels, restaurants, bars, and entertainment groups.

The Hot Fried Chicken Bun at Starlite cocktail lounge. A steamed bun filled with a golden-brown, crispy patty, topped with cheese and fresh herbs. The bun is served on a decorative green plate featuring a tiger motif.

Starlite

Black and white photo of Mamie Peers, founder of Red Pencil. She is smiling and wearing a deep-cut silk blouse with layered silver necklaces. Her hair is straight and parted in the middle.

Mamie Peers

Mamie is the founder of Red Pencil, a boutique concept development agency focused on the hospitality industry. With nearly 25 years of experience in both private and public sectors, she has held key operating and strategic roles.

Most recently, Mamie served as Chief Marketing Officer of Spiegelworld, known for productions like Absinthe and restaurants like Superfrico. Before that, she was Vice President of Digital Marketing at The Cosmopolitan of Las Vegas, where she led digital communications, website redesigns, and social media revamps. She also launched Rose, an AI chatbot for loyalty customers, a first for a casino, and collaborated with large teams to develop the resort’s design system and master API.

Earlier in her career, Mamie was Senior Director of Internal Communications at The Cosmopolitan, where her team created a social intranet to enhance employee engagement. She also led marketing for the IT division at the University of Nevada, Las Vegas, modernizing campus communications and online learning.

Mamie holds a Master of Arts in Journalism & Media Studies from UNLV and a Bachelor of Science in English from Pittsburg State University.

Rendering of the exterior view of Drew Las Vegas.

Witkoff

New York City, New York

Witkoff is one part developer. One part investor. One part landscape-changer. A vertically integrated real estate firm that brings inventive thinking to a traditional industry, Witkoff plays all the roles to make each project most successful. More than a collection of buildings, the group is a multifaceted business in it for the long run, with over 30 years of being a trusted partner to prove it.

Never settling for standard, Witkoff has an eye for original ideas and unique partnerships. This led the team to hold a diverse portfolio including hotels, residential properties, commercial buildings, and operating businesses, as well as land for future development.

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Exterior view of The Westin hotel with a sandy beach and driftwood in the foreground.

The Westin Jekyll Island

Jekyll Island, Georgia

The Westin Jekyll Island is a coastal haven on Georgia’s preserved Sea Islands, part of the Golden Isles barrier islands. It features 187 guestrooms and 13 suites with direct beach access and ocean views. Recently re-imagined by its ownership group, Northview, it now serves some of the most quintessential regional cuisine by Chef Lindsay Autrey at Willet’s Lowcountry and Salty’s, a poolside bar and grill.

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Headshot of Paul Bartolotta wearing a white chef's jacket.

The Bartolotta Restaurants

Milwaukee, Wisconsin

The Bartolotta Restaurants is a nationally recognized restaurant and catering organization, founded by two-time James Beard Award-winning Chef Paul Bartolotta and his restaurateur brother Joe Bartolotta. Since the 1993 launch of their award-winning flagship, the group has grown into the Greater Milwaukee region’s premier culinary brand, offering first-class cuisine and service across a portfolio of 17 one-of-a-kind outlets.

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A man and woman wearing a bright red dress walk up an outdoor stairway with grand arches and lush green plants in the background

The Boca Raton Club

Boca Raton, Florida

One of South Florida’s most exclusive private clubs offering its members access to The Boca Raton, a luxury resort and club located on 337 acres that front both Lake Boca and beachside of the Atlantic Ocean. Originally opened in 1926 as a 100-room inn designed by Addison Mizner, The Boca Raton is now five hotels, including the Yacht Club, Tower, Bungalows, Cloister, and Forbes Five-Star Beach Club. The club is also home to an 18-hole golf course, spa, tennis courts, marina, pools, and meeting spaces. It features a FlowRider surf wave simulator, a kids' club, and more than 15 restaurants and bars, including Sadelle's, Principessa Ristorante, Japanese Bocce Club, and The Flamingo Grill.

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Two young women sit at a high-top table with laptops in a community workspace. There is a colorful mural on the background wall and a light purple sofa in the foreground.

Fora

London, England

Fora is a flexible workspace provider, now with more than 60 locations throughout Europe. Its unparalleled workplaces are home to progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. A champion of greater flexibility and hospitality-style service, Fora creates award-winning and individually designed workspaces in sought-after locations that define and empower the way businesses and their employees work today.

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Video gif showing the profile view of a hummingbird with specks of turquoise and green across its back feathers and white and brown on its underbelly. It is in midflight with its wings open and against a black backdrop.

Drew Las Vegas

Las Vegas, Nevada

Drew Las Vegas was to be the first new, luxury resort on the Las Vegas Strip in 11 years located at the site of the current Fontainebleau Las Vegas. It sits on 25 acres and was to become host to 3,710 luxury rooms and suites inclusive of a JW Marriott, EDITION & original hotel created by ownership group. It boasted 170,000 square feet of casino space, 20 restaurants, 550,000 square feet of convention area and 8 acres featuring 3 distinct pool neighborhoods. It also contained a 138,000 square foot theater, 108,000 square foot nightclub, all with direct connection to the Las Vegas Convention Center.

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Gif of a performer dressed as a nun blowing a ping pong ball straight up from her mouth.

Spiegelworld

Las Vegas, Nevada

Known for its genre-defying shows, dining, and entertainment, Spiegelworld is the planet’s top purveyor of excitement for savvy, seen-it-all pleasure seekers. Born in a century-old spiegeltent under the Brooklyn Bridge in 2006, the company relocated to Las Vegas with its 2011 Caesars Palace debut of Absinthe, hailed as “the #1 greatest show in Las Vegas history.” Since then, Spiegelworld has expanded with shows Atomic Saloon Show, Discoshow, and OPM, plus hit restaurant concepts Superfrico, Diner Ross, and No Pants, and award-winning bars Ski Lodge, Glitterloft, and 99 Prince. Its fearless team is now also steward of the circus town of Nipton, California.

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Woman in a yellow, sleeveless jumpsuit walking in front of a neon sign that reads, "Rio". The lights and colors are bright against the night sky.

Rio Las Vegas

Las Vegas, Nevada

An icon reborn, the Rio Hotel & Casino is a vibrant oasis located just one block off the Las Vegas Strip on Flamingo Road. Having purchased the resort from Caesars Entertainment, the new ownership group, Dreamscapes, transformed the resort in 2023 and renovated thousands of 580 square-foot guest rooms, brought vibrancy to its 3-acre pool paradise, created an all-new 150,000 square-foot casino environment, and updated the resort’s expansive convention and meeting complex. The Rio has been completely reimagined while preserving its timeless architecture and honoring its storied legacy.

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The Cosmopolitan marquee lit up at nighttime. There is a large purple "C" in the center and palm trees in the foreground.

The Cosmopolitan

Las Vegas, Nevada

The Cosmopolitan is a unique luxury resort, hotel and casino located in the heart of the Las Vegas Strip with 3,000 guest rooms with oversized residential-styled living spaces with private terraces. Its one-of-a-kind Restaurant Collection of 26 venues features eateries from such world-class chefs as Bruce and Eric Bromberg and José Andrés and, as well as the first Las Vegas locations of trendsetting options like Eggslut, Beauty and Essex, Momofuku and Milk Bar. It is also home to hand-selected, eclectic boutiques, aa 100,000 square-foot casino, The Chelsea concert venue, Marquee Nightclub & Dayclub, the serenity of Sahra Spa, Salon and Hammam, and more than 5,000 CoStars.

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Interior view of Starlite cocktail lounge features walls, velvet curtains, and a long bench seat all in a deep emerald green with warm, cozy lighting and elegant fixtures.

Starlite

San Francisco, California

Everyone has a story at Starlite, a cocktail lounge known for splashy cocktails and unforgettable parties spanning nearly a century. Reopened in February 2024, this iconic San Francisco establishment now sits on the 21st floor of the Beacon Grand (formerly the Sir Francis Drake Hotel). Celebrating the essence of the city—its gold, fog, and cable cars—award-winning bar expert Scott Baird and Michelin-awarded Chef Johnny Spero bring the concept to new heights. All the while Nina Tarr keeps the party going with an all-vinyl DJ lineup, drawing fresh moves and locals alike to Union Square.

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