Drew Las Vegas

Drew Las Vegas logo in black

Project
   /Details

A 3,700+ room hotel with 500k+ square feet of convention space, Drew Las Vegas was anticipated to open in 2022. In this role Red Pencil served as a fractional executive leading strategic development projects related to marketing, human capital, back of house design, sales, brand, and partnerships. The goal was to create a first of its kind resort in the heart of the strip, reflective of the Mojave Desert.

Red Pencil delivered the brand’s first onboarding deck, its first culture & code document, a full back of house design & layouts for hundreds of thousands of square feet and based on tours of a handful of forward-thinking companies across the country.

Website

Furthering the vision to take inspiration from its place in the Mojave Desert, Red Pencil conceived of the creative for The Drew’s first website: a slow-motion video of the local hummingbird, Anna.

Back-of-House Design

As part of our intention to create a first of its kind partnership with Steelcase, every work area in the back of house was meticulously planned and informed by Steelcase’s vast and compelling research regarding modes of work, and the importance of choice and control.

Architectural floor plan in black and white

Purposeful Spaces

As the final hotel location was under construction, we developed the temporary office design to be reflective of the disruptive and daring culture we set out to create.

Presentation slide featuring stylish, mid-century modern office furniture.
Presentation slide featuring stylish, mid-century modern office furniture.
Presentation slide featuring stylish, mid-century modern office furniture.
Presentation slide featuring stylish, mid-century modern office furniture.
Presentation slide featuring stylish, mid-century modern office furniture.
Presentation slide featuring stylish, mid-century modern office furniture.
Presentation slide featuring stylish, mid-century modern office furniture.

Culture Development

In collaboration with The Drew’s leadership team, we defined and developed its cultural pillars and guideposts and created the first onboarding materials for what was to become more than 7,000 staff. These materials were used to onboard the sales & Marriott teams through 2020.

Culture & Code Manual

Two booklets side-by-side, one is opened showing the interior pages, and the other is closed showing the front cover.

Onboarding Deck

Two young women sit at a high-top table with laptops in a community workspace. There is a colorful mural on the background wall and a light purple sofa in the foreground.
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Rendering of the exterior view of Drew Las Vegas.

Witkoff

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Video gif showing the profile view of a hummingbird with specks of turquoise and green across its back feathers and white and brown on its underbelly. It is in midflight with its wings open and against a black backdrop.

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Gif of a performer dressed as a nun blowing a ping pong ball straight up from her mouth.

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The Cosmopolitan marquee lit up at nighttime. There is a large purple "C" in the center and palm trees in the foreground.

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