The Boca Raton Club

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Red Pencil was engaged to develop strategic insights & provide marketing support for The Boca Raton Club. As part of this work, Red Pencil established a rigorous quantitative study of the member experience and satisfaction and led the resort-wide action planning process developed as a result. We also evaluated all facets of membership communications to its base of more than 11,000 members and led the road mapping of The Club’s mobile app development & launch. We also worked with the Club’s leadership, marketing staff and agency to produce The Club’s new positioning, sales website, lead generation forms and onboarding materials.

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Black and white photo of the facade of a stucco building with grand archways framing an openair landing. Palm trees and their shadows frame the archway.
The Boca Raton Club logo with black text and golden emblem.

An Iconic Club,
A New Perspective

At The Boca Raton Club, luxury meets legacy. This private, members-only club offers an unparalleled experience with its world-class amenities, exquisite dining, and endless leisure opportunities. Set amidst the lush landscape of South Florida’s coastline, the club embodies elegance and exclusivity, making it the ultimate retreat for those seeking a sophisticated blend of relaxation, recreation, and refined living.

A metal tennis ball basket with a handle, sitting on a green tennis court. Several tennis balls are scattered around the basket, casting shadows on the court.

Sales Brochure

A first for the club, we partnered with their creative agency to produce a sales brochure to convey the value of membership alongside the Club’s historical significance.

Closed sales brochure with a pink cover sitting alongside an open brochure. The open pages are charcoal gray with white text and the left page features a vintage, black and white photo of a woman on waterskies.
Multiple copies of The Boca Raton Club sales brochure are laid out open-faced on a charcoal colored background to showcase different pages of the brochure.

Welcome Brochure

Previously a set of loose-leaf papers in a folder, the new Welcome Brochure was a beautiful way to welcome families into a lifetime of fun. We helped design and edit the entire brochure, leveraging the club’s existing and new photography.

The Boca Raton Club Welcome Brochure laying open-faced
The Boca Raton Club Welcome Brochure laying open-faced
The Boca Raton Club Welcome Brochure laying open-faced
The Boca Raton Club Welcome Brochure laying open-faced
The Boca Raton Club Welcome Brochure laying open-faced

Mobile App

Red Pencil conducted qualitative and quantitative research which helped to prioritize a final set of tools to launch in the new membership mobile app. We collaborated with the ownership’s development team and hosted testing, review and launch meetings to bring the new tool to market for members.

Website Redesign

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Full page view of the homepage from The Boca Raton Club website.
Full page view of the Golf & Tennis page from The Boca Raton Club website.
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